Themes such as child preference, sedentary activities, parental role models, constrained parental time, unhealthy school food, access to leisure facilities, fast food availability, food marketing and safety have been identified by communities across the globe (Hardus et al., 2003, Hesketh et al., 2005, Monge-Rojas ZD1839 research buy et al., 2009, O’Dea, 2003, Power et al., 2010, Sonneville et al., 2009, Styles et al., 2007 and Wilkenfield et al., 2007). One may conclude then that very different communities have similar causal influences on the development of childhood obesity. However,

closer examination of the data reveals differences that are essential to understand when planning childhood obesity prevention. It is only by examining the particular community context that we can begin to understand why individuals take decisions to behave in a certain way. A characteristic of South Asian communities is the central role of religious practices. Whilst this is not unique,

understanding the precise nature of these is a prerequisite for successful intervention. To take a simple example, the provision of more after school clubs is unlikely to influence physical activity levels in a community where the majority of children attend mosque every day after school. The contestation of cultural stereotypes that emerged in this study further highlights the necessity of gaining a true understanding of the cultural context of communities targeted for intervention. Other studies have also drawn attention to cultural influences (Blixen et al., DNA Damage inhibitor 2006, Monge-Rojas et al., 2009 and Styles

et al., 2007). In one focus group study of English and Spanish-speaking parents in the USA, the latter, but not the former group voiced that thinness was traditionally viewed as unhealthy (Sonneville et al., 2009). This understanding of the differing cultural contexts is crucial to successful childhood obesity intervention. Without this knowledge, we may miss the real opportunities for intervention. Let us now consider how the study findings fit with the conceptual models of childhood obesity development. Participants articulated the complex and interlinking influences on childhood obesity. ADAMTS5 Whilst the greatest focus was on children and their families, the wider societal influences were discussed at local, national and international levels. Participants showed a sophisticated understanding of the reciprocity of influences across different contextual levels, for example, the relationship between parental safety fears and the media portrayal of unsafe local environments. The stakeholders’ perceptions of childhood obesity causes therefore largely concur with existing conceptual models (Davison and Birch, 2001 and Kumanyika et al., 2002). However, a central finding is the importance of the cultural context. Existing theoretical models do not explicitly consider this (Davison and Birch, 2001 and Kumanyika et al.